Eva Mendes at her Macy's Bedding Launch

Eva Mendes out at the Macy's store in Herald Square, NYC, on July 25th, for the launch of the new Vida by Eva Mendes bedding range.

Looking pretty in a white and red floral dress, to match her bed linen, Eva signed items for fans and posed on a bed covered with her "Penelope" patterned sheets. The star completed her look with a turquoise Ipollita ring and her gold Coomi earrings.

For anyone interested in Eva's bedding line prices start at $100 and it can be bought on-line at Macys.com

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